The first episode of Weighing up the Enemy can be seen on 4OD
here: http://www.channel4.com/programmes/weighing-up-the-enemy/on-demand/59354-001.
(This link will only be live for a limited time; if a more permanent link
becomes available I'll edit it in; keep checking back.)
This programme had the working title of Fatonomics, and if that rings a bell to regular HPANWO readers,
it's because I've written about it before when I was invited to take part
myself, see: http://hpanwo-voice.blogspot.co.uk/2014/08/an-offer-from-channel-4-again.html.
I realize now why they wanted people with strong views on current affairs in
the UK . From
the brief intro you can see that they specifically seek participants with
diverging viewpoints of various issues for effect; there's a hunter and an
animal rights activist, a woman on benefits and somebody who hates "dole
scroungers" etc etc. No doubt if I'd said "Yes!" to Maverick TV
they'd have lumped me in with an overweight Skeptic, probably Penn Jillette or
somebody like him. Presented by the suave and sophisticated Dr Christian
Jensen, this series is clearly inspired by Maverick TV's previous production,
the BAFTA winning Embarrassing Bodies.
The two competitors in this first episode are ideological opposites who want to
shed those pounds. Harriet is a wealthy shopaholic doctor with a jet-set
lifestyle, big cars, expensive tastes and the "carbon footprint of a
Yeti", whereas Jo is an eco-warrior on a crusade against consumerism. Dr
Jensen provides a strong negative incentive for the two women to compete
against each other; the loser has to donate money to a cause supported by their
political rival. Harriet plans to spend Jo's cash on hiring a gas-guzzling
racing car and taking it for a polluting spin around a racing track. Conversely
Jo would spend Harriet's donated reward on sending her children on a course to
build eco-toilets. A study from the USA
has revealed that apparently dieters are far more likely to stick with the
programme and not be tempted off it if these kinds of competitive incentives
are added. The contest begins with a weigh-in that is similar to the one before
a boxing match; the winner at the end will be the woman who drops the most in
weight. Interspersed with this calorie duel, Dr Jensen explores the emergence
of plus-size culture among women, about how it's become cool to be chubby. This
is possibly a positive reaction to the conformist promotion of skinny models in
the past. There are now many fashion shops which cater to women over a size
sixteen and beauty pageants for them. I myself have always found many women on
the large side attractive, I believe the colloquialism for men like me is "chubby chaser". And I'm impressed by the rebellious and
nonconformist aspect of those who enjoy their appearance. There are many women
who are proud to be fat. However, I don't think it was just my imagination and
prejudice that made me detect a subtle mocking tone in the narrative. And Dr
Jensen laments that this new "fat pride" movement is discouraging
women from losing weight for purely health reasons. Why? Would he prefer seeing
them shamed and shunned into smaller dress sizes? It doesn't work; it's more
likely to produce anorexia and overdoses than athletes.
Jo and Harriet find it tough going. Jo is a vegan and fails
to maintain her protein levels, so begins to reduce her muscle mass instead of
her fat. Harriet falls right off the wagon during a birthday weekend and
munches her way through squadrons of Doritoes all washed down with champagne.
The girls' head-to-head is hotting up; they have jogging races and boast about
how many steps they can walk. In a second interlude, Jensen delves into the
diet industry, which is worth over two billion pounds a year. Unlike the
plus-size pride community, the diet dollar positively denounces those who are
not the prefect zero and lauds their product as the answer, so long as you put
the weight back on afterwards and have to buy more of course. In the end it's
the moment of truth, the two girls step onto the scales... would it be a catastrophic
spoiler if I tell you that Harriet won? Jensen blames Jo's defeat on her
high-carbohydrate and low protein diet. This was not a very entertaining
programme; weight-loss seems a strange thing to compete with one another over.
I like competitive drama, but what's wrong with normal sports? I find football and
cricket more exciting. Although this programme was not as bad as some in the
past I could mention, it's still pretty weak. It's not mind-controlling so much
as just dull. I can't imagine why anybody would find it entertaining. In the
midst of the boredom is a kind of fun-poking fantasy that a lot of these prime
time shows indulge in; Harriet and Jo are the kind of people whom others are
likely to gossip about. I myself am one of these people too; I remember many
occasions walking into a staff base and everybody suddenly becoming silent and looking
away. Maybe that's why I was selected? Having watched the first episode you may
wonder if I've changed my mind over whether I made the right decision to refuse
to be featured. No. I am still glad I turned it down. Weighing up the Enemy is not quite as bad as I expected it to be;
it certainly has a better title now. However my expectations of the mainstream
media are very hard to undercut. It's still a shallow, cheap and pointless
piece of pulp TV, which makes it pretty average by today's standards.
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