A certain popular brand of chocolate biscuit has just launched a new advert that ruthlessly takes the mickey out of conspiratorially-aware people and those interested in UFO's, see: http://www.youtube.com/watch?v=arrPbxrl2X0
Wagon Wheels have been around for a long time; in fact they were commonly placed in my own school lunch-box when I was a kid. They were actually first launched in 1948, the year after Roswell, and the marketing experts in their manufacturers are taking advantage of this fact with this very tongue-in-cheek advertizement. Well, who was it who said: "There's no such thing as bad publicity." Anybody with the brains to understand what's going on will be inspired to actually find out what's going on from watching this.
It reminds me of the old one for "63336", see: http://www.youtube.com/watch?v=woQZYhAxS90