Saturday, 20 September 2025

Bigfoot in TV Ads

 
I don't watch much television so don't catch many adverts, but now YouTube adverts are becoming more frequent so it's impossible to avoid them. I've noticed something rather strange; more and more often adverts have Bigfoot as a part of their theme. The famous North American upright simian cryptid has been used to sell everything from pizza palaces to insurance. There are two I've seen currently in circulation. One is for Cazoo, the online automobile marketplace. Its slogan is: "Cazoo, right for you" and it helps people find cars and other vehicles that fit their personalized needs. In the animated advert we see a male and female Sasquatch sitting together in an off-road vehicle which is camouflaged like the ones hunters use. Its number plate is appropriately BIG F007. The female makes the male aware of a man walking in the woods nearby examining Sasquatch footprints, presumably ones they themselves left behind. They duck below the windows for a moment, allowing the car's DPM paintwork to conceal them and when the man looks away they drive off. (This commercial also features extraterrestrials and a vampire). Source: https://www.youtube.com/watch?v=uyZ_203OzyA. The second is for the IPhone 16 Pro and it features a young couple camping out in the woods. They decide to take a selfie with their new mobile phone, which is the eponymous product, and accidentally capture a Sasquatch without seeing it at the time. The creature throws a rock across the campsite to distract them; which is something reported in real Bigfoot encounters, and when the humans rush off to see who threw it, he enters their campsite. They have left their phone on a tree stump so the Bigfoot picks it up and grumbles when he sees himself in the photo frame. He then cuts himself out of the image using the Apple Intelligence editor and grins with satisfaction at the result. He then beats a hasty retreat back into the bushes just before the humans return. So, if you ever wonder why there are so few Bigfoot photos, maybe that's the answer. Source: https://www.youtube.com/watch?v=Y9-V3mC-1_U. I don't know why Bigfoot is presently such marketing hot property, and why now? One thing's for sure, it's a demonstration of the popularity of cryptozoology in the general public zeitgeist. I've made the same point about UFO's, see: https://hpanwo-voice.blogspot.com/2024/05/squarespace-ufo-ad.html. That's encouraging I think. It shows that we enthusiasts for such phenomena living on the fringes of society are not as fringe as we once were.
See here for background: https://hpanwo.blogspot.com/2022/11/cryptozoology-portal.html.
And: https://hpanwo-voice.blogspot.com/2025/05/tennents-hero.html.

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