See here for
essential background: https://hpanwo-voice.blogspot.com/2025/04/powergen-bob.html.
And: https://hpanwo-voice.blogspot.com/2025/03/scary-tv-ad.html.
Television adverts for beer are generally the best. They usually include the most creativity, humour and have the most memorable slogans; "I bet he drinks... Probably the best lager in the world... It reaches the parts other beers cannot reach" etc. We've explored adverts that make you scream, those that make you laugh; but there are a few that try to hook you in emotionally. This ad is only forty-one seconds long, but it feels like a condensed movie. Actually I think it might be based on a feature film; in fact some of the shots are almost identical. The story is of a young man arriving by helicopter in a charming seaside town. He is clearly somebody important. He has with him a folder containing a picture of an unspoilt cove with a transparency showing what it will look like when some kind of factory or power station is built there. The man is an engineer or official for the company that is planning the facility. He goes into a pub and studies the images, but then clearly has a crisis of conscience. He can't bear to ruin the natural beauty of the area and break up the human community. There is no dialogue, but it is very obvious what's on his mind. After a period of internal conflict, he rips off the transparency and throws it on the fire, indicating that he has decided to do the right thing and refuse to build the plant, no doubt getting him into trouble with his bosses. The other men in the pub then approach him and make friends with him. The music in the score is Nobody's Perfect by the super-group Mike and the Mechanics. Considering he's so heroic, he is entitled to the ultimate reward, a pint of Tennent's Extra. The tagline for the entire marketing campaign is "When you deserve something extra. Tennent's Extra." Source: https://www.youtube.com/watch?v=EgS-m2Xltnk. The film it is based on is called Local Hero, a very acclaimed Scottish film from the '80's about an American oil company executive who is tasked with converting a traditional Wester Ross village into an oil refinery, but finds he cannot do it; and the experience transforms his life, see: https://www.youtube.com/watch?v=pZ4taEgxplg. Is there anything wrong with advertising? It is about persuasion and inducement; they want you to buy a product. This does involve a degree of manipulation, the drawing in of human interest and, in the case of this beer, engendering sentimentality. I don't know what the answer is to that conundrum. However, there's one thing not open to doubt; you know how bad TV has become when the adverts are better than the programmes.
And: https://hpanwo-voice.blogspot.com/2025/03/scary-tv-ad.html.
Television adverts for beer are generally the best. They usually include the most creativity, humour and have the most memorable slogans; "I bet he drinks... Probably the best lager in the world... It reaches the parts other beers cannot reach" etc. We've explored adverts that make you scream, those that make you laugh; but there are a few that try to hook you in emotionally. This ad is only forty-one seconds long, but it feels like a condensed movie. Actually I think it might be based on a feature film; in fact some of the shots are almost identical. The story is of a young man arriving by helicopter in a charming seaside town. He is clearly somebody important. He has with him a folder containing a picture of an unspoilt cove with a transparency showing what it will look like when some kind of factory or power station is built there. The man is an engineer or official for the company that is planning the facility. He goes into a pub and studies the images, but then clearly has a crisis of conscience. He can't bear to ruin the natural beauty of the area and break up the human community. There is no dialogue, but it is very obvious what's on his mind. After a period of internal conflict, he rips off the transparency and throws it on the fire, indicating that he has decided to do the right thing and refuse to build the plant, no doubt getting him into trouble with his bosses. The other men in the pub then approach him and make friends with him. The music in the score is Nobody's Perfect by the super-group Mike and the Mechanics. Considering he's so heroic, he is entitled to the ultimate reward, a pint of Tennent's Extra. The tagline for the entire marketing campaign is "When you deserve something extra. Tennent's Extra." Source: https://www.youtube.com/watch?v=EgS-m2Xltnk. The film it is based on is called Local Hero, a very acclaimed Scottish film from the '80's about an American oil company executive who is tasked with converting a traditional Wester Ross village into an oil refinery, but finds he cannot do it; and the experience transforms his life, see: https://www.youtube.com/watch?v=pZ4taEgxplg. Is there anything wrong with advertising? It is about persuasion and inducement; they want you to buy a product. This does involve a degree of manipulation, the drawing in of human interest and, in the case of this beer, engendering sentimentality. I don't know what the answer is to that conundrum. However, there's one thing not open to doubt; you know how bad TV has become when the adverts are better than the programmes.
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